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Let's be honest - the vast majority of people use text messages as their primary mode of communication. Many no longer check their voicemails, and even more refuse to pick up calls from unknown numbers. So what is a physician recruiter to do?

 

Many recruiters are now turning to texting physician candidates as a way to streamline the physician recruitment process and improve the candidate experience. But texting for recruitment is not like texting your friend.

 

Below are the do's and don'ts of texting physician candidates throughout the physician recruitment process:

 

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Key Take Aways:
  • Make sure you're on the right side of the law, providing candidates with the option of not receiving text messages.
  • A text is not an email - make sure to keep them under 160 characters and avoid using hyperlinks.
  • Texting is a great way to schedule interviews, follow up, and even initially reach out. Make use of texting throughout the entire physician recruitment process.

 

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